610473
9780801844959
"Margarete Rooney Hall gives an excellent account of the current practice and procedure of overall strategic and tactical planning necessary to wage successful fundraising campaigns and her handbook should be required reading for all deans who aspire to be commanders-in-chief of their own academic unit development offices... Of special interest is the author's well-defined blueprint of action that helps novice deans define a vision for future fund raising and plan its implementation, reasonable guidelines for setting goals and asking for gifts, and sound principles inherent in the development of an effective organizational fund-raising infrastructure to manage development activities and projects."--Gerald Lee Ratliff, Journal for Higher Education ManagementHall, Margarete R. is the author of 'Dean's Role in Fund Raising' with ISBN 9780801844959 and ISBN 0801844959.
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